Have you ever gone to an event and snagged a few promotional items at different booths?
We bet you have, and there’s a good chance you remembered the brands that were printed on those products. Research claims that 83% of consumers remember the name of a brand after they’ve used their promotional products.
But what makes business promotional products so effective? And which ones should your business choose to expand your outreach?
That’s what we’ll be taking a look at today. In this article, we’re outlining the best custom business promotional products to boost your impressions and customer base.
What Are Promotional Products?
Business promotional products are usually things imprinted with your company’s name, logo, or brand message. They’re meant to increase brand awareness among your target audience.
What’s more engaging than getting a useful product that has your name on it? Promotional products can be handed out at certain events, like job fairs or conventions.
You can achieve a memorable brand experience by offering potential customers a tangible product to interact with. Let’s take a look at some of the best business promotional products to boost your brand.
Best Business Promotional Products
Now that you know how promotional products help business sales and awareness, it’s time to see some solid examples of this in practice. Here are the top products to promote your business.
What’s something that every business person, student, or bystander usually need? That’s right—a writing utensil!
Even in the digital age, people still need a pen or pencil to write down grocery lists or sign checks. Writing instruments as free business promotional products will remind customers of your brand every time they reach for an emergency pen.
Staying hydrated is a commonly forgotten but incredibly important habit. Remind potential consumers to keep drinking water by offering promotional drinkware.
Whether it be a simple plastic bottle or a steel canister, drinkware reminds people to stay hydrated during the day. Reminding them of your brand every time they take a sip of water is an effective way of getting new customers.
Most people keep a t-shirt in their closet for about 6 months. Custom apparel and shirts can generate a lot of impressions on potential clients and customers.
Working with apparel companies is a great way of achieving this strategy. Companies like Big T Printing can print your logo onto shirts to optimize your reach.
Tote bags are some of the best promotional products for small businesses. It’s exceptionally useful at trade shows and conventions since it gives customers something to put all of their merchandise into.
They can double as containers for your other promotional products as well. Tote bags are sustainable and effective ways of getting greater impressions.
Whether it be phone cases or earbuds, tech accessories are becoming more useful since customers bring their devices everywhere they go.
If you offer tech accessories with your brand logo, they’ll see it every time they use their devices. Think of all the impressions you’ll make!
Leverage Promotional Products Today
Business promotional products are more than just gimmicks. They offer ways for your brand to stay in your customers’ heads long after an event. Use this article to find the right promotional product for your business.
For more information on marketing tactics, check out the rest of our site!